A. Main tasks 

 

1. Plan & Execute PR Activities

Ø  Plan & implement Annual & Monthly PR strategies

Ø  Develops a public relations program for beauty products based on each brand’s marketing goals.

Ø  Liaises with Marketing Managers in targeting specific markets and developing the public relations strategies to reach these markets

 

2. Media Contact & Product PR

Ø  Write effective Press Release on specific purpose (New product launch, bestseller boost, cooperate news, etc)

Ø  Develops media contacts, plans press conferences and other press activities.

Ø  Acts as company’s liaison with media to promote good publicity and counteract bad publicity (Risk management).

Ø  Disseminates corporate press releases to appropriate local trade (Cosmetics newspapers) and consumer media (Monthly Magazines) including digital media.

 

3. Promotional PR

Ø  Develops and organizes promotional activities with sales & marketing team for maximizing sales & product awareness; invites VIPs and media to promotional activities to each retail counter or beauty class; prepares and issues press releases for each event.

Ø  Establishes a program for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.

 

4. Cooperate PR

Ø  Prepares promotional press releases on newsworthy events in the company.

 

5. Internal PR & Report

 

Ø  Establishes sales leads from the study of magazines, newspapers and from personal contacts with Press

Ø  Make a clipping report on a monthly basis & report to both local & overseas foreign Head Office.

Ø  Study competitor’s monthly PR activities & report