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    Web & App Merchandising Manager, eCommerce

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    등록자 : lucy부장 21-10-23 12:30


    Web & App Merchandising Manager, eCommerce





    서류전형 -> 1차면접 -> 2차면접

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    Reporting to : Consumer experience 팀의 Senior manager (eCom 소속) 

    Purpose & Overall Relevance for the Organization:   

    Drive conversion excellence of e-Store and sales channel sites through providing consumer centric interface and experience to achieve incremental revenue for our eCommerce business & the improved performance on our branded experiences.  


    Key Responsibilities: 

    •    Develop the User Interface & User Experience (UI/UX) strategy and plan through global UI/UX guideline, and set up the local roadmap based on site analysis for optimized consumer experience
    •    Apply the UI/UX standards to identify improvement areas, test and validate new standards through site analysis and A/B test 
    •    Collaborate closely with business partners to implement UI/UX changes and monitor profitability of these changes 
    •    Prepare all UI/UX design and delivery documentation in full and on time for developers to work from (this could include preparation of user journeys, concept maps, site maps, process flows, wireframes and prototypes)
    •    Lead and manage all aspects of the test planning process to identify tests to be performed, prioritizing these in alignment with business needs, IT releases and test development 
    •    Update and maintain documentation of that all new standards and ensure that these are communicated to eCommerce MKT, sales activation, eCommerce Operation and design vendor
    •    Monitor and track ‘eCommerce logger solution’ and purpose improvement areas, solutions and implementation plan to the relevant stakeholders 

    •    Analyze user insights to identify enhancements to the consumer experience 
    •    Lead projects in order to drive conversion, enhance consumer satisfaction and drive profitable eBusiness growth e.g. new logger solution, AB test solution, product recommendation, Mobile renewal, mi-adidas mobile and external site expansion

    •    Site merchandising of Web/Application to enhance to the consumer online experience 
    •    To improve the online experience from analyze the user behavior of web/app


    Knowledge Skills and Abilities: 

    •    Profound knowledge on UI/UX planning, execution
    •    Solid understanding of the web environment, GUI (screen layouts and composition).
    •    A strong portfolio that demonstrates your attention to details and problem solving.
    •    Language (English): communicate with global UI/UX team, and GDEG(global digital experience team)
    •    Excellent knowledge of MS-Office applications 
    •    High level of analytical skills

    Requisite Education and Experience / Minimum Qualifications: 

    •    University degree or adequate education 
    •    At least 5 years of job experience in UI/UX planning at emarket place (online shopping site)
    •    Experience working in an emarket place(online shopping site)
    •    Prefer experience to drive a website/mobile site renewal project or mid-term(over 5 months) project
    •    Experience on web analytics and project leading
    •    Prefer experience with SFCC(Salesforce Commerce Cloud)
    •    Prefer experience with Application tools(Amplitude, Appsflyer)