Brand communication n Advertising Pro-actively develop and recommend advertising, new
media strategies and its derived program Pro-actively manage agencies to maximize brand and
(new) product exposure while maximizing integration with other elements of
the marketing mix Provides input into the creative, media, digital, and
PR agencies the annual and quarterly media/advertising plan in close
coordination with the ad agency Establishes strong relationships and manages
day-to-day activities with relevant agency partners and media Plan optimal media mix for the market ; analyze all
media coverage such as channel ratings for CATV channel, circulation and
readership for magazines, and impresson/click/CTR/CPM/CPC for digital media Overseeing the design and content of an advertising
campaign to ensure it meets the needs of the target audience Negotiates and develops quotations with agencies/media
by setting clear objectives and expectations Support retail marketing communication with key
visuals that would be used as ISC and POP, POSM at all retail channels n PR Planning and implementing PR campaigns and strategies
with PR agency Execute results driven PR programs that align with
brands vision and business goals; give guidance on prioritisation of brand
campaigns and commercial activity to ensure all objectives are met Communicate Media Relations/PR strategies and vision
to all brand teams and agencies Support external agencies on initiatives as needed /
briefed, supporting measurable objectives for new idea generation and media
coverag Develop good working relationships with the media and
liaising with the press Act as a spokesperson for the company’s brand Inform employees on how to handle media enquiries and
press interview Finding and managing influencers and ambassadors to
promote our products and create content for the brand Proactively works with Sports Marketing in supporting
all their brand asset activities Key Relationships: Internal (main): Product Managment, Sports Marketing,
Sales, Global Marketing Communication Team Internal (Sub): Apparel Marketing, Finance External: Media (TV, Print, etc.) and Agencies such
as media buying agency, creative agency, and PR agency | 
