< MAIN PURPOSES OF THE JOB :>

Operations

ㆍ   Accountable for achieving indirect & direct online/TVHS sales performance targets, conversion ratio and average order value from the platforms.

ㆍ   Deliver the indirect/direct ecommerce,TVHS plan within the larger indirect & direct to Consumer business plan

ㆍ   Develop, plan and execute product sales promotions and oversee onsite pricing tactics

ㆍ   Closely collaborate with the digital marketing managers to identify and explore new opportunities to grow traffic to the indirect/direct online store, plan online investments, utilize CRM and track spend throughout the year to ensure shrewd investment

ㆍ   Ownership of stock and sell through management, forecasting and planning of (campaign) volumes

ㆍ   Support with E-com/TVHS team collaborations such as live commerce / mobile commerce in TVHS malls

Deliver the overall onsite (shopper and researcher) experience

ㆍ   Relentlessly drive conversion and search optimizations

ㆍ   Continuously seek to improve the indirect /direct onsite excellence, understanding the shopper journey through diligent analytics and testing new propositions

ㆍ   Design shopper journeys (page flows) and deliver the content for promotions, new product launches and other onsite experiences.

ㆍ   Work with internal support teams to improve the order flow and automation of the back end set up

ㆍ   Building and leveraging relationships with marketing, operations, IT and Group teams to ensure excellent execution of all in store and online assets to maximize conversion and return on investment

ㆍ   Ensure every activity has a well-planned, timely implementation plan ensuring all parties are well briefed and within budget

Analytics, optimization and reporting

ㆍ   Weekly reporting of commercial and site metrics performance vs plan and objectives

ㆍ   Use data insights to develop rationale to support initiatives, engage relevant stakeholders and aid decision making

ㆍ   Support the Category Managers with relevant insights into digital shopper behavior to optimize overall category and marketing strategies

<    MAIN SKILLS REQUIRED: >

•        Minimum bachelor’s degree

•        1 to 4 years’ experience in eCommerce including strong marketing/sales experiences

•        Experienced in consumer goods industries such as Electronics, personal care, cosmetics and FMCG experience in major brands or on the ecommerce retailer side

•        Search Engine Optimization (SEO), PPC, CMS, Social Media, Email marketing skills preferred

•        Ability to leverage insights into a strategic selling story which drives growth.

•        Data savvy – ability to understand and interpret consumer insights through numbers

•        Hands-on experience in both commercial as well as technological drivers of ecommerce, ranging from front end to back end, tools and systems

•        Ability to identify trends and suggest innovative strategies on how to drive online sales

•        Preferred English capability for both reading and writing