Reporting to : Senior Director, Business Development (현재 공석이라 eCom director에게 직보)
Purpose & Overall Relevance for the Organization:
To support profitable and sustainable market share growth for all brands (adidas & Reebok) in Asia Pacific - Korea through (a) providing strategic insights/decision supporting analysis through internal/external data synthesis (b) project/change management of business processes (c) supporting strategic business planning
Key Responsibilities:
Market Intelligence
- Monitor market/consumer trends via variety of sources – build into updates for country/region leaderships reporting and strategic business planning initiatives
- Manage 3rd party research services providing regular market & brand share updates or ad-hoc research projects
- Active engagement with leadership and business teams in digesting market intelligence & data analytics into business decision making
- Strong contributor to business simulations, market size estimate, brand share projection .. etc as market intelligence analyst
Project Management / Support / Communications
- Coordinate and manage prioritization processes across markets/functions for each initiative implementation
- Provides project administration support to ensure documentation, supporting materials, and project plans are updated and readily available for project teams and senior leaders
- Facilitate internal and external meetings when necessary
- Consolidate and analyze data collected from project information, compare results with baseline and communicate status to Korea SLT
- Provide Korea SLT, APAC PMO and HQ with regular updates on project implementation progress through maintenance and development of project status reports.
Change management
- Support Korea SLT team in change management process following all major project implementation.
- Support function leaders to build change management plans and monitor progress.
- Communicate risks, escalate decision points and obtain required strategic direction from Korea SLT team
KPIs:
- Delivery of regular/ad-hoc business analytics on time in full.
- Work-stream(s), Initiative(s) achievement – Time to Completion, Resource Utilisation
- Contribution to the development of the overall business strategy and organisational set up
- Qualitative feedback from Leads, Sponsors and Global Interfaces on overall project leadership, communications, problem solving, strategic influence
Key Relationships:
- Executive team of adidas Korea
- Market Sales Directors (and Sales Management Team)
- Market Brand Directors (and Brand Management Team)
- Asia Pacific PMO team
- Asia Pacific work stream leads
- Global Sales Strategy and Business Development team
- Global Consumer Insights
Requisite Education and Experience / Minimum Qualifications:
- University degree or above (MBA or other business-related qualification preferred)
- 8~10 years of general business experience in; consumer goods/services industry or consulting/research firms with experience in cross functional/market organization level project management e.g.
- Consumer/market research projects & services; primary/secondary
- Initiatives/project tracking (e.g. knowledge of utilizing tracking tools)
- Data analytics & reporting of large/variety of data set into clear storyline
- Passion for sport/sporting goods industry
- Fluency in both written and spoken English
Knowledge/Skills and Abilities:
- Project and change management experience for business processes
- Market & Consumer research projects of primary/secondary & analytics
- Consumer goods, retailing brand/companies business value drivers & business operations
- Data analytics in both soft and hard skills
- Communication & influential skills of delivering new insights/changes and driving adoption
- On time in full delivery mindset & owner mentality in driving projects